No matter the size of your business, managing hundreds (or even thousands) of products without a proper SKU system is like searching for Waldo in a sea of candy canes. A well-structured SKU management system transforms that chaos, placing Waldo against a green background – much easier to spot. Therefore, with the right system in place, inventory management becomes seamless, saving time, reducing errors, and boosting your bottom line.
In this ultimate guide, we’ll walk through everything you need to know about SKU management – from creating effective naming conventions to implementing foolproof tracking systems.
Let's dive right in.
A Stock Keeping Unit (SKU) is a unique code consisting of both numbers and letters that businesses use to keep track of and manage their inventory. These codes typically range from 8 to 12 characters and are the foundation of any good inventory management system.
Personal story time: When I first came across SKUs, I made the rookie mistake of pronouncing them as “S.K.U.” – definitely a facepalm moment. But beyond learning the right way to say it, I’ve gained a much deeper understanding of how essential SKUs are.
Aside from sharing this for a laugh, it’s a reminder that we all start somewhere. And when it comes to inventory management, SKUs are the building blocks of a strong, organized system.
So, what is a SKU exactly? Well, like we explained a little before, SKUs are internal identifiers that help businesses track everything from product location to sales patterns. And a well-designed SKU system offers several key benefits like:
There is no "one size fits all" when it comes to SKU systems. In fact, SKU systems are customized based on your business needs.
The most effective SKUs encode important product information like:
For example, let’s imagine that we are a clothing retailer. Now, if we were putting together a SKU system, we might use a format like “V-GRE-M-0325” to represent a green v-neck t-shirt, size medium, and from a specific collection.
It can be easy to confuse these three identification systems. But they all serve different purposes (and it’s best not to confuse them). Here’s a breakdown to help you keep the three systems apart.
Feature |
SKU |
UPC |
Barcode |
Format |
Alphanumeric |
12 digits only |
Visual representation |
Creation |
Created by individual businesses |
Licensed through GS1 |
Generated from codes |
Purpose |
Internal tracking |
Universal product identification |
Scannable format |
Cost |
Free to create |
Requires licensing fee |
Varies by system |
Unlike Universal Product Codes (UPCs), which remain constant throughout a product’s life and are standardized globally, SKUs are unique to each business. This flexibility is great because it allows companies to create a system that best suits their specific inventory management needs. However, because they are crafted by each business individually, it should be mentioned that when you create your SKU system, you should also make sure that:
1) Your SKUs are quickly understood at a glance. You don’t want your warehouse team putting on their reader glasses to read through the storybook that is your SKUs.
2) Your system is scalable. Think of your business in the long run and see how your SKUs will scale along with your business. That way, you won’t have to worry about completely revamping your system down the road.
Like a good password, a well-structured SKU system should be between 8-12 characters long and follow a consistent format that makes sense.
When it comes to SKUs, the element you most want to avoid is surprise. With that said, a good SKU structure includes these essential elements:
Element |
Purpose |
Example |
Category Prefix |
Main product identifier |
CL (Clothing) |
Product Type |
Specific item category |
TSH (T-shirt) |
Attributes |
Size, color, style |
BL-L (Blue, Large) |
Unique Identifier |
Sequential numbering |
001 |
Creating a strong SKU system isn’t about reinventing the wheel. Instead, we can learn from best practices that have already been successful. By using these insights, businesses can build an efficient SKU system that simplifies inventory management. Therefore, the key to successful SKU management lies in following these proven practices:
Even the most experienced inventory managers can fall into common SKU naming traps. But, don’t worry, I got you. Here are some crucial mistakes to steer clear of:
The fun part is taking your SKU system from concept to reality. Let’s explore how to bring your SKU management system to life!
Sure, you can manage SKUs using Excel, but a dedicated SKU management software can handle a lot of the heavy lifting for you – streamlining the process and making your life easier.
Here's what to look for in your inventory management solution:
Feature |
Purpose |
Real-Time Tracking |
Monitor inventory levels instantly |
Integration Capability |
Easily connects with existing platforms/marketplaces |
Automated Alerts |
Notify when stock reaches reorder points – bonus points if the inventory management system has more complex automation rules |
Barcode Support |
Enable quick scanning and updates – bonus points if there is a free mobile app |
The inventory management system should also be scalable and be able to grow with you (we’re thinking big picture here). Also, if you are a start-up or a smaller business, it is always wise to peep at the other pricing tiers because as you grow, you'll eventually be paying those rates – not just the introductory price you sign up for.
A well-trained warehouse team is one of the most critical elements of successful SKU management implementation. Bonus: Training has been shown to improve employee job satisfaction and reduce burnout (we all just want to learn and grow, after all).
Therefore, if you want your team to follow the processes you’re putting into place, it is important to take the time to train your team on essential SKU management elements like SKU structure, naming conventions, and inventory tracking procedures. It is also beneficial to create comprehensive documentation that includes standard operating procedures (SOPs) and troubleshooting guides to help your team out.
Finally, don’t forget about refreshers. Schedule refresher training sessions to maintain high performance standards so you can address any emerging challenges before they get worse. Also, regular audits of your SKU system will help ensure data accuracy and maintain optimal inventory management practices.
Strategic SKU management can revolutionize your warehouse operations. In fact, studies show that SKU management can improve order fulfillment rates by up to 49% compared to random storage assignments. Not bad.
So, let’s make your warehouse as efficient as possible by exploring how to maximize your warehouse efficiency through smart SKU organization.
You know, you’re never too old for your ABCs. The ABC inventory method provides a framework for organizing your warehouse space effectively. Here’s how:
Category |
Description |
Storage Priority |
A Items |
High-value, low-frequency |
Premium locations |
B Items |
Moderate-value, moderate-frequency |
Standard access |
C Items |
Low-value, high-frequency |
High accessibility |
Why do businesses use the ABC method? This strategic approach helps reduce overhead costs while making sure your most important inventory is easy to grab. Therefore, by using the ABC method, your warehouse will be efficiently organized by priority.
As our time comes to a close (so long, farewell …) let’s quickly cover the benefits you can gain from real-time inventory tracking through SKU management:
As you can see, real-time inventory tracking through SKU management offers benefits that can transform your business operations – and this isn't even all the benefits you can expect to reap.
Also, as an additional bonus, inventory management systems are only getting better and better – and come packed with some pretty powerful tools. So, I can safely say that there will only be more benefits to come.
Don’t get SKU-d by your inventory.
Get a reliable inventory management system.
Get Zenventory.