Amazon has announced that the upcoming Prime Big Deal Days will be taking place this year from October 7 to 8, 2025. The highly anticipated two-day shopping event will officially begin on October 7 at 12:01 a.m. PDT, giving Prime members exclusive access to incredible deals and discounts across multiple product categories.
As an online merchant in today's competitive e-commerce landscape, this members-only event represents an exceptional opportunity to drive sales, expand your customer reach, and build momentum before the traditional holiday shopping season kicks off with Black Friday and Cyber Monday later in the year.
This comprehensive, step-by-step guide will walk you through everything you need to know about Prime Big Deal Days 2025 and provide actionable strategies to help maximize your success during this major shopping event.
Prime Big Deal Days is an international event
Following the proven format of Amazon Prime Day, Prime Big Deal Days 2025 will be a global shopping event spanning 19 countries worldwide, including:
- United States
- Australia
- Austria
- Belgium
- Brazil
- Canada
- China
- France
- Germany
- Italy
- Japan
- Luxembourg
- Netherlands
- Poland
- Portugal
- Singapore
- Spain
- Sweden
- United Kingdom
Prime Big Deal Days 2024:
A look at last year's success
To understand the immense potential of this shopping event, let's examine some key performance metrics from last year's Prime Big Deal Days that demonstrate its significant impact on participating sellers:
- According to CommerceIQ, Prime Big Deal Days 2024 was Amazon's biggest October event ever, with more Prime members participating than any prior year and sales for some sellers soaring over 40% year-over-year compared to 2023.
- Reports show that Prime members saved more than $1 billion during Prime Big Deal Days 2024, benefiting from deep discounts across millions of products.
- The average order value during Prime Big Deal Days 2024 was around $52 - $58, underscoring customers' continued willingness to spend during promotional shopping events.
Do you still need convincing?
Let's explore the benefits of taking part in this sales event ...
Benefits of participating
Prime Big Deal Days presents many valuable opportunities for online merchants to grow their business. Here are the key benefits you can expect from participating in this exclusive shopping event:
- Increased exposure: The event gives sellers unprecedented access to Amazon's massive Prime member base, putting your products in front of millions of highly engaged shoppers actively looking to make purchases. This concentrated visibility can significantly boost brand awareness and product discovery.
- Boost in sales: Participating merchants typically experience substantial sales increases during Prime Big Deal Days. With the right pricing strategy and promotional tactics, you can drive significant revenue growth and potentially set new sales records for your business.
- Customer acquisition: The event serves as an excellent platform for attracting first-time buyers to your brand. The increased visibility and attractive deals can help you connect with new customers who may become loyal, long-term supporters of your business.
- Competitive advantage: By offering compelling deals and promotions, you can differentiate your products from competitors and capture market share. Strategic pricing and unique bundle offers can help your listings stand out in a crowded marketplace.
- Gain valuable insights: Prime Big Deal Days provides a unique opportunity to gather crucial data about customer preferences and shopping behaviors ahead of the holiday season. You can use these insights to optimize your inventory planning, pricing strategies, and promotional campaigns for Black Friday, Cyber Monday, and beyond.
How to prepare for Prime Big Deal Days
Preparing your online business for the event is essential to success during the Prime Big Deal Days event. Here are some steps you can take to boost your sales and make the most of the event:
Data is your friend. Analyze past data & trends.
To make informed decisions and ensure your strategy is optimized for Prime Big Deal Days 2025, conducting a thorough analysis of historical performance data is crucial. Let's dive into the key metrics you should examine:
- Review your sales data from previous Amazon shopping events, including past Prime Days and Big Deal Days. Look for products that consistently performed well during these high-traffic periods.
- Analyze year-over-year growth patterns and seasonal trends that could impact your 2025 performance. Pay special attention to how different product categories behaved during Q4 events.
- Study your pricing history to identify the sweet spots that drove the highest conversion rates while maintaining healthy margins. This data will be invaluable for setting competitive yet profitable price points.
- Examine customer behavior patterns, including peak shopping hours, popular product combinations, and common search terms that led to conversions.
Don’t run out. Stock up on inventory before it’s too late.
Inventory management can make or break your Prime Big Deal Days success.
Start by forecasting demand based on your historical data and current market trends. It is worth considering factors like:
- Previous sales volumes during similar events
- Current market conditions and consumer sentiment
- Seasonal influences on product demand
- Competition levels in your product categories
Place your inventory orders well in advance, accounting for potential supply chain delays or disruptions. And remember: Running out of stock during the event isn't just a missed opportunity. It can negatively impact your seller metrics and future performance.
Increase visibility. Optimize product listings.
To maximize your visibility during Prime Big Deal Days 2025, your product listings need to be in tip-top shape. To help with this, focus on these key areas:
- Conduct thorough keyword research to identify trending search terms and update your product titles, bullet points, and descriptions accordingly
- Enhance your product images with high-quality photos that showcase key features and benefits from multiple angles
- Create mobile-optimized content that looks great on smartphones and tablets, where many Prime members will be shopping
- Include relevant search terms in your backend keywords to improve your organic search rankings
- Consider A+ Content or Enhanced Brand Content (EBC) to make your listings more engaging and informative
Generate buzz for your products. Plan promotional strategies.
Develop a comprehensive promotional strategy that builds excitement and drives traffic to your listings:
- Create compelling bundle deals that offer genuine value to customers
- Design limited-time offers that create urgency and encourage quick purchasing decisions
- Leverage social media platforms to preview your deals and engage with potential customers
- Implement email marketing campaigns to notify your existing customer base about upcoming promotions
- Consider influencer partnerships to expand your reach and credibility
Learn from other’s past mistakes. Don’t mislead customers.
One of the top stories from past Prime Day sales was that some shoppers noticed that merchants were misleading customers with their Prime Day deals.
Two tactics that merchants have used to mislead customers during the event include:
- Price manipulation: Some sellers have faced backlash for artificially inflating prices before the event to make discounts appear more significant. This practice violates Amazon's policies and erodes customer trust.
- False advertising: Marking regular prices as "Prime Day Deals" is misleading and can result in negative reviews and potential account sanctions.
Remember that modern consumers are increasingly savvy and have access to price-tracking tools like CamelCamelCamel. Building trust through honest pricing and genuine deals will serve you better in the long run.
Win customers over. Provide exceptional customer service.
Outstanding customer service can help you stand out during Prime Big Deal Days 2025. Consider implementing these service enhancements:
- Increase your customer service team's availability during the event
- Prepare response templates for common questions to ensure quick, consistent communication
- Monitor your listings' Q&A sections and promptly address any customer concerns
- Set up automated order confirmation and shipping notification emails
- Have a clear, customer-friendly returns policy in place
Remember, satisfied customers are more likely to leave positive reviews and become repeat buyers, contributing to your long-term success on Amazon.
During Prime Big Deal Days 2025, exceptional customer service can truly set you apart from the competition and establish you as an industry leader.
So, to maximize your success, arm your team with the tools to be well-prepared to handle inquiries, process orders efficiently, and resolve any issues promptly. Prompt and helpful customer service can leave a lasting positive impression on customers and encourage repeat business.
Get ahead of the crowd. Use sponsored ads.
Leveraging Amazon's Sponsored Ads platform during Prime Big Deal Days 2025 can significantly boost your products' visibility and drive sales. Therefore, it's worth considering implementing a multi-faceted advertising strategy that includes:
Allocate your advertising budget strategically, focusing on your best-performing products and those with the highest profit margins.
Monitor your campaigns in real-time and adjust bids based on performance metrics to optimize your return on ad spend (ROAS).
And, finally, consider implementing dayparting strategies to concentrate your ad spend during peak shopping hours.
Bob and weave. Continuously update your listings.
Success during Prime Big Deal Days 2025 requires agility and constant optimization. Monitor your performance metrics closely, including:
- Click-through rates (CTR) on your listings
- Conversion rates across different product categories
- Competitor pricing and promotional strategies
- Customer feedback and questions
Use this real-time data to make informed adjustments to your pricing, product descriptions, and promotional offers.
Don't hesitate to modify your strategy if certain approaches aren't delivering expected results.
And remember that flexibility and responsiveness are key to maximizing your sales potential during the event.
Nurture customer relationships. Don’t forget post-event follow-ups.
After Prime Big Deal Days 2025 concludes, maintain momentum by implementing a robust follow-up strategy. Consider these engagement tactics:
- Send personalized thank-you emails to customers who made purchases
- Offer exclusive post-event discounts for future purchases
- Request product reviews (while making sure you stay compliant with Amazon's policies)
- Share information about upcoming promotions or new product launches
Building lasting customer relationships extends beyond the event itself. Use this opportunity to transform one-time buyers into loyal customers who will support your brand throughout the year.
Prepare for future shopping events. Evaluate your performance.
Once Prime Big Deal Days 2025 ends, conduct a thorough performance analysis to prepare for upcoming events like Black Friday and Cyber Monday. It can be helpful to focus on:
- Sales metrics compared to previous events and projections
- Customer feedback and satisfaction levels
- Advertising campaign effectiveness
- Inventory management efficiency
- Customer service response times and resolution rates
Document both successes and areas for improvement, creating a detailed action plan for future events.
This analytical approach will help you refine your strategies and achieve even better results in subsequent sales events.
Final thoughts
Prime Big Deal Days 2025 represents a significant opportunity for online merchants to expand their customer base, boost sales, and enhance their brand presence globally. By implementing the strategies outlined in this comprehensive guide, you can effectively leverage Amazon's vast marketplace to achieve your business objectives during this major shopping event.
Stay prepared.
Optimize your strategies.
Deliver exceptional customer service.
And make the most of Prime Big Deal Days.