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Aug 14, 2023

Prepare for Prime Big Deal Days: A Guide for Online Merchants

In this comprehensive guide, we will walk you through everything you need to know about Prime Big Deal Days & how you can magnify your success.

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Attention, online merchants - exciting news is here! Amazon has announced that the upcoming Prime Big Deal Days will be taking place from October 10 to 11. As an online merchant, this exclusive event for Prime members presents a unique opportunity to boost sales and reach a wider customer base before the Black Friday and Cyber Monday sales at the end of the year. 

In this comprehensive guide, we will walk you through everything you need to know about Prime Big Deal Days and how you can prepare to magnify your success. 

Here’s a look at everything we will be covering in this article: 

Prime Big Deal Days Announcement

The announcement for Amazon’s new shopping event was shared by the CEO of Worldwide Amazon Stores, Doug Herrington last week:


Like Amazon Prime Day, Prime Big Deal Days will be global and will be taking place in 19 countries worldwide:

  • United States
  • Australia
  • Austria
  • Belgium
  • Brazil
  • Canada
  • China
  • France
  • Germany
  • Italy
  • Japan
  • Luxembourg
  • Netherlands
  • Poland
  • Portugal
  • Singapore
  • Spain
  • Sweden
  • and the United Kingdom

Understanding Prime Big Deal Days

Prime Big Deal Days will be mirroring its predecessor, Amazon Prime Day. Like Prime Day, it is anticipated that Prime Big Deal Days will be an annual shopping event organized by Amazon. It is designed to offer exclusive deals and discounts to Prime members, as well as provide a bridge between the summer's Prime Day deals and the ever-popular Black Friday sales at the end of the year. This event will also allow merchants to showcase their products and attract new customers. 

With Prime Day’s record-breaking sales of 375 million products globally, the new kid on the block - Prime Big Deal Days - promises to be an event you don’t want to miss.

Key Details and Dates

While Amazon has not yet announced the exact dates for Prime Big Deal Days, we know (thanks to Doug Herrington’s post) that it will take place in October. The plural use of “days” also tells us that the event will span multiple days, giving merchants ample time to promote their products and fantastic deals. 

Benefits of Participating

Participating in Prime Big Deal Days offers a number of benefits for online merchants. Here are some key advantages you can expect from participating in the new event:

  • Increased Exposure: By showcasing products during the event, you can gain exposure to the vast audience of Amazon Prime members.
  • Boost in Sales: Prime Big Deal Days boost sales for participating merchants. With the right strategies in place, you can experience a surge in orders and revenue during the event.
  • Customer Acquisition: This event will be an excellent opportunity to attract new customers to your online store. This increased visibility and exposure can help you expand your customer base and can help you build long-term relationships.
  • Competitive Advantage: By offering exclusive deals and discounts, your products can stand out from your competition and entice customers to choose your products over theirs.


How to Prepare for Prime Big Deal Days

Preparing your online business for the event is essential to success during the Prime Big Deal Days event. Here are some steps you can take to boost your sales and make the most of the event:


Data Is Your Friend. Analyze Past Data & Trends.

To make informed decisions and make sure your strategy is ready for Prime Big Deal Days make sure to take a look at past data:

  1. Analyze your past sales data and identify trends.
  2. Look for patterns that indicate which products are more popular among your customers - and what pricing strategies have helped you in the past.
  3. Use this information to decide which products to feature and how they should be priced to keep them competitive during the event. 

Don’t Run Out. Stock Up On Inventory Before It’s Too Late.

Anticipate an increase in demand during Prime Big Deal Days and make sure you have enough inventory to meet customer orders. Take a look at your current stock levels and see what needs a reorder. Also, consider ordering the additional inventory sooner rather than later. Running out of stock during the event can lead to missed sales opportunities and disappointed customers.

Increase Visibility. Optimize Product Listings.

To maximize your product’s visibility on Amazon, take the time to update your product listings with relevant keywords in your titles, descriptions, and bullet points to improve your search rankings. Engaging product images and compelling descriptions can also help capture the attention of potential customers and help drive sales.

Generate Buzz for Your Products. Plan Promotional Strategies.

Develop a promotional strategy to generate buzz around your products during Prime Big Deal Days. Consider offering exclusive discounts, bundle deals, or limited-time offers to entice customers to make a purchase. Leverage social media platforms, email marketing, and other advertising channels to spread the word about your awesome products and deals and drive traffic to your Amazon listings.

Learn from Other’s Past Mistakes. Don’t Mislead Customers.

One of the top stories from Prime Day 2023 was that some shoppers noticed that merchants were misleading customers with their Prime Day deals.

Two tactics that merchants used to mislead customers during the event included:

  • Prices were increased to make it look like the product was discounted. Some Amazon customers have accused Amazon merchants of jacking up their prices to make it look like a deal when there isn’t one during the sales event.
  • A deal was marked as a special Prime Day deal, but it is the product's regular price. Some customers have noticed that the “Prime Day Deal” they received was the price the product usually sells for.

It is because of tactics like these that tools like CamelCamelCamel were created to help customers check to see if a deal is a scam.  

When thinking of your strategy for Prime Big Deal Days, it is important to know that customers are becoming more aware of what sellers do during these big sales events. Therefore, it is becoming more likely that customers will find out about a tactic like the ones above. 

Win Customers Over. Provide Exceptional Customer Service.

During a high-traffic event like Prime Big Deal Days, the ability to provide exceptional customer service can make you the leader of the pack. Arm your team with the tools to be well-prepared to handle inquiries, process orders efficiently, and resolve any issues promptly. Prompt and helpful customer service can leave a lasting positive impression on customers and encourage repeat business.

Get Ahead of the Crowd. Use Sponsored Ads.

To increase the visibility of your products during Prime Big Deal Days, consider using Amazon’s Sponsored Ads feature. Sponsored Ads promote your products prominently in search results, increasing the chances of attracting more customers and driving sales. Set aside a budget for sponsored ads and optimize your campaign to reach your target audience effectively. 

Bob and Weave. Continuously Update Your Listings.

Throughout the Prime Big Deal Days event, closely monitor your sales performance, traffic, and customer feedback. Continuously optimize your pricing, listings, and promotional strategies based on real-time data and customer responses. Remember: nothing is set in stone. This agility will also help you make informed decisions and can help maximize sales during the event.

Nurture Customer Relationships. Don’t Forget Post-Event Follow-Ups.

After Prime Big Deal Days are over, don’t forget to follow up with customers who made purchases from your store. Express your gratitude for their support and offer incentives for further purchases. Building a strong customer relationship is key to long-term success. Following up after the event is an excellent way to ensure the relationship between you and the customer does not end once Prime Big Deal Days are over. 

Prepare for Future Shopping Events. Evaluate Your Performance.

Once Prime Big Deal Days are done, remember to take the time to evaluate your performance and gather insights for further events … Black Friday and Cyber Monday are right around the corner after all. Analyze your sales data, customer feedback, and overall feelings about the event. Identify any areas for improvement and use that knowledge to refine your strategies for the upcoming sales events.


Final Thoughts

Prime Big Deal Days present another golden opportunity for online merchants to boost sales, attract new customers, and gain exposure on a global scale. By following the steps outlined in this nifty guide, you can leverage the power of Amazon’s massive customer base and position your online business for success during the event.

Stay prepared. Optimize your strategies. Deliver exceptional customer service. And make the most of Prime Big Deal Days.


Be Prepared for Prime Big Deal Days & All the Sales Events to Come!

Let stockouts be the competition’s problem. To request more information on how Zenventory can help streamline and optimize your e-commerce operations, fill out the below form. 

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