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Jun 20, 2024

California’s Proposed Online Seller Verification Law

Learn about California's new bill to require online sellers to verify their identities to combat retail theft.

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California’s Proposed Online Seller Verification Law - Zenventory Article (1)

California is taking a step against organized retail theft, with lawmakers fast-tracking a new bill that aims to close a loophole in existing laws. The proposed legislation would require online marketplaces like eBay and Nextdoor to collect sensitive information from high-volume sellers who advertise online but collect payments offline. The goal is to empower authorities to track down thieves who resell merchandise and shut down the lucrative networks behind these criminal operations. 


The retail theft crisis in California 

The California Retailers Association has sounded the alarm, emphasizing the crisis-level situation of retail theft in the state. However, the true extent of the problem is difficult to fully grasp due to a lack of data sharing by many stores. Supporters of the new bill argue that the proposed data collection measures will help authorities combat this growing threat. 

The true scale of the problem

While precise figures in some areas are hard to determine, the extent of the problem is hard to ignore. Organized crime rings have found a profitable avenue in reselling stolen goods, with some individuals making millions of dollars through illegal activities.

To help illustrate the significance of this issue, let's take a look at the impact so far this year based on the available data:

Freight thefts rose by 46% in Q1 2024, a 10% increase from Q4 2023, setting a record high.


This statistic underscores the urgency behind the proposed legislation, as it seeks to dismantle this profitable criminal network and effectively combat organized retail theft.

The impact on businesses

The retail theft crisis has significantly impacted businesses in California, with many stores struggling to cope with the losses. The proposed bill is part of a broader legislative package that seeks to address this issue from multiple angles, including increasing penalties for organized crime and closing legal loopholes to make it easier to prosecute. 


The proposed legal legislation

The centerpiece of the legislative effort is a bill that would require online marketplaces to collect sensitive information from high-volume sellers. This includes gathering bank accounts and tax identification numbers from individuals who meet specific criteria.

Targeting high-volume sellers

The new requirements would apply to sellers that make at least $5,000 in profit and engage in at least 200 transactions per year. Supporters argue that this targeted approach will help authorities focus on the most prolific resellers of stolen goods.

Closing the offline transaction loophole

One of the key objectives of the bill is to close a loophole in existing laws that do not require platforms to track offline transactions. By mandating the collection of this kind of data, the legislation aims to provide law enforcement with the necessary tools to investigate and prosecute organized theft rings. 

Reactions and concerns

As expected, the proposed bill has elicited a range of reactions, with both proponents and opponents voicing their perspectives. 

Reactions from supporters

Supporters of the bill, including district attorneys and some big box retailers, argue that the data collection requirements will help shut down organized theft rings and prevent the resale of stolen goods. They believe this approach will be an effective tool in the fight against retail theft. 

Concerns from opponents

On the other side, opponents have raised concerns about the broad and vague nature of the bill’s requirements. They argue that the new measures could force businesses out of California and significantly benefit large retailers.

Compliance challenges

Opponents also contend that the bill contradicts a federal law that already requires online marketplaces to verify high-volume sellers. They argue that mandating platforms to monitor all transactions, including those occurring offline, is an impossible task. 

The road ahead

As the legislative process unfolds, the fate of the proposed seller verification bill remains uncertain. However, the broader effort to combat retail theft in California is likely to continue, with policymakers exploring a range of strategies to address this complex challenge. 

Potential outcomes

If the bill is signed into law, it could have far-reaching implications for online marketplaces and high-volume sellers in the state. Alternatively, if it faces significant opposition or is overridden by a tough-on-crime ballot initiative, the search for effective solutions to the retail theft crisis may take a different path. 


Final thoughts

California’s proposed legislation to require online sellers to verify their identities is a bold step in the fight against organized retail theft. While the bill has generated both support and criticism, it reflects the state’s determination to tackle this issue. As the legislative process unfolds, policymakers, businesses, and the public will continue to navigate the complexities of balancing effective crime-fighting measures without impacting the thriving e-commerce ecosystem. The outcome of this debate will have far-reaching implications for the future of retail security and the protection of California’s economic landscape. 


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California’s Proposed Online Seller Verification Law

Learn about California's new bill to require online sellers to verify their identities to combat retail theft.