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Feb 15, 2024

Shopify Plus Platform Fee Increase: What It Means for Merchants [2024]

Shopify Plus has announced a price increase for its platform. Learn about the implications and what it means for Shopify users.

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In the ever-evolving world of e-commerce, Shopify has consistently proven itself as a dominant force by continuously improving its platform to better serve its user base. However, the recent announcement of a price increase for Shopify Plus has sparked extensive discussions among merchants and industry experts alike. In this article, we will take a look at the implications of this change and explore what it means for Shopify users.

The evolution of Shopify’s pricing strategy

Since the very beginning, the Shopify team has been a driver of innovation. I mean, how else can you describe the trajectory of a snowboarding company turning into a billion-dollar commerce ecosystem? It was pure innovation. From day one, Shopify aimed to provide top-tier commerce tools to merchants of all sizes. A key part of this mission has been to offer these tools at a price point that is competitive and affordable. However, over the years, the costs have been steadily increasing - and the recent decision to raise the Plus plan pricing is leading many merchants to wonder about the increase when they lost their dedicated support managers last year.

The nitty-gritty: A look at the Shopify Plus price changes

In a recent email to Shopify Plus merchants, it was shared that there will be a 25% price hike on Plus plans. Therefore, increasing the price from $2,000 to $2,500 per month. Ouch.

There was also an additional offer shared with merchants for the chance to lock into a three-year deal before April 24 to receive the discounted price of $2,300/month. 

These changes will affect new merchants that sign up for Shopify immediately while existing merchants will see the new pricing take effect three months from the announcement. 

Bottom line: Transaction fee increase

But wait, there are more fee increases. In addition to the Shopify Plus price changes, Shopify has adjusted its transaction fee from 0.15% to 0.2%. This seemingly minor increase can have a significant financial impact for businesses processing large volumes of sales.


The merchant’s dilemma:
Evaluating e-commerce platforms

In light of these changes, Shopify merchants are encouraged to see what else is out there and see how they stack up against critical factors like: 

  • Total cost of ownership (TCO): This includes not just the base platform fees but also the cost to switch platforms, associated costs of transaction fees, and third-party applications.

  • Implementation and maintenance: The ease of migration, the level of ongoing maintenance required, and the availability of support are crucial considerations.

  • Flexibility and scalability: It is also essential to assess whether the platform can adapt to the business’s evolving needs without incurring significant costs or complexities. 

Navigating the changing landscape

As the e-commerce platform landscape continues to evolve, it’s more crucial than ever for merchants to make informed decisions about their platform choices. With the recent pricing and fee changes by Shopify, now is an opportune time for businesses to explore other alternatives out there.  

Final thoughts

This examination of the Shopify Plus platform fee increase underscores the importance of regularly reassessing your e-commerce platform choice. It reminds us all that while change is inevitable, it also brings opportunities, paving the way for better, more cost-effective solutions in the e-commerce landscape. 


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